Quantcast Data Insights How online automotive buying audience is shifting
Examining how COVID-19 is changing the automotive sector
While every industry has been affected by COVID-19, automotive was hit hard and quickly. Stay-at-home orders across the country have posed new challenges, as car sales usually take place in-person and many dealers have had to temporarily close.
With so much volatility in the automotive sector, manufacturers and dealers need to have the ability to understand the striking behavior shifts of the car buyer in the time of COVID-19, and have the right tools in place to rapidly adjust their targeting, messaging and spend at just the right time.